I strongly disagree. I think they should focus on improving the player experience in the core game. MA tried numerous things in attempts to increase the active playerbase. Android thingy, referal stuff, that thing where you'd connect to FB. All of those strategies might have had a short-time impact, but in the long term, I doubt they led to many more active players. It's basically leading to development time being wasted on new systems, hoping that enough new people will stick in order to pay off the investment of developing that new system. I still feel that if they manage to get the newly signed up people to stay longer, or to entice existing participants to drop more coin, they'd have a much better strategy to go forward with. The dropoff rate of new people is gigantic. At the same time, a large number of the players left in the system without being purged are not spending any more money. Keep people playing longer, and keep existing players to drop more money would mean a higher ROI. And the only way I can see that happening is by reducing the cost to play, as that, and plain boring gameplay ensure I'll log off bored within a few hours. There's thousands of other games out there, and every single one of them offers better value for money than EU. Change the perceived value for money, and people'd have a lot less problems dropping in some money every now and then.