Project Entropia Operations Center Preparations for Phase II beta test continue in high gear

Gothenburg, Sweden - July 23, 2001 - MindArk AB announced today that construction and staffing of the Project Entropia Operations Center are well under way. Located in the company’s offices, the facility, which will have primary responsibility for participant support and service, is slated to be operational by
the beginning of the Phase II beta test. As previously announced, selection of approximately 500 additional testers will begin on July 23.

“It is vitally important that the citizens of Project Entropia derive maximum enjoyment from the time they spend in our virtual world, and we have planned accordingly,” stated MindArk Chief Operating Officer Jan Welter. “We recognize that the Operations Center is critical to the success of the entire project, so even though we are announcing it today, we have already put a tremendous amount of planning and of effort into it.”

Project Entropia is a revolutionary new form of Internet-based inter-active entertainment that will be made available at no initial cost and with no subscription fees to millions of Internet users around the world. In the roles of human colonists on the virtual planet Calypso, they will be able to meet and socialize or adventure into wilderness areas where they will face challenges from wild indigenous creatures and invading robots. Prospective beta testers may still apply at http://www.project-entropia.com/